Having a great blog template, domain and/or blog name, and the knowledge to generate traffic is only the beginning of what needs to be done to have a great blog.
Even when writing to inform or promote a business, writing for a blog can be more like writing an entry into a diary. The earliest blogs were just that, “A day in my life…” or “My thoughts about…”. The common theme was that they were written by a person about their personal experiences.
Blog Writing is Personal
Successful blogs continue to be about “my personal experiences”. Find any of the highly popular blogs and you will find first-person langauge. Unlike traditional term-paper, article, or website content writing, everything is about I, me, you and us rather than people, individuals or the often unidentified they.
Blog Writing is Conversational
Blog writing is like conversation where everyone takes a turn speaking. The blog writer begins the conversation with an explanation of how to do something, their opinion on some topic, or what they did that day. If the blog is written in an interesting and engaging manner, site visitors will feel compelled to leave a comment.
When writing a blog entry, write like you speak. Most everyone has a set of words they use in everyday conversation and another more-educated, complex set they use to impress. Incorporating a commodious lexicon of literary morphemes and employing them in your blog writing will only lead to sounding professorial and boring. Use of fancy, multi-syllabic words will also make it difficult for those whom are not native speakers of your language.
Take just enough of that impressive vocabulary to sound intelligent and blend it with simpler conversational words and you will become a better blog writer.
Write Blog Entries With a Bit of Humor
Writing engaging blog entries is helped by a sense of humor. Think about what happens when getting together with friends. Everyone enjoys sharing their personal experiences and laughing about the fun things in life. Everyone likes to laugh and blogs written with a sense of humor are more likely to be recommended by others. The effects of Digg, StumbleUpon, and any number of social promotion websites are a testament to the power of a referral. An informative blog has a chance of getting one of these social referrals, but a blog written with a hint of humor will reap far greater rewards than one written in a purely encyclopedic fashion.
Blog Writing Can Break the Rules
Perfect grammar and punctuation are always preferred, but when it comes to writing blog entries; many such errors are simply overlooked. And, sometimes it is simply more appropriate to keep the conversation flowing by starting a sentence with and. But, don’t go overboard and drift towards the unreadable. Readers will be turned off by blog entries written so poorly that they couldn’t even be read aloud.
The last thing every blog writer should do before pressing that publish button is re-read the entire entry. If writing does not come naturally to you and editing is even more difficult; reading your blog entries aloud will help you find incomplete thoughts, sentences and missing punctuation. If you have to take a breath mid-sentence; chances are high you are missing a comma or semi-colon somewhere or should consider rewriting the sentence entirely. No red correction pencils here, but do make things readable.
Writing Blog Entries is Easy
Blog writing is not that hard. Most everyone has something worthwhile to share with others. The more frequently you write blog entries, the better your entries will become. Do read some of the blogs that have been around for years and you will see some patterns in language, writing style and overall feel or each entry.
So, Go Write
So, what’s stopping you? Go pick up your Laptop and whatever inspires you and start writing your next blog post.